Webinar on Japanese Business Culture

11 Sep 10:00 - 11:00

Online

Establishing a presence in Japan requires more than translation. It is about developing a market strategy that aligns with Japanese business culture, customer expectations, and decision-making processes.

This webinar is aimed at small and medium-sized enterprises in both B2C and B2B across Europe – with a particular focus on Sweden – that want to take the step into the Japanese market.

Programme
(The workshop will be held in English.)

10:00 – 10:10
Opening and support activities for EU companies’ internationalization towards Japan
Antonin Gilkain, EU-Japan Centre for Industrial Cooperation

  • Overview of free services available to EU companies entering the Japanese market

10:10 – 11:00
Cross-Cultural Growth Marketing & Advertising for the Japanese Market
Patric Sawada, Silkdrive

  • Market entry strategies

  • Customer acquisition and retention

  • Cross-cultural marketing

  • Q&A

The event will be held in English.

Click here to register for the Workshop on Japanese Business Culture!

The event is organized in collaboration with the Enterprise Europe Network and the EU-Japan Centre for Industrial Cooperation.

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