Growing by Example – Why Pilot Projects Are Essential for Taking Green Solutions Global
Taking a cleantech company from vision to the international market can be a complex journey. Beyond technology and business models, it’s just as much about demonstrating solutions, testing them in real-world settings, and building trust. For Umeå-based Vertisà, a pilot project with property developer Diös in central Umeå became a concrete example of how the company showcases its solutions and builds credibility locally. At the same time, founder Rosario García Gil is setting her sights on international markets – with Tokyo as a potential future destination.